Focus on brand strategy in China's machine tool in

At present, China is in the peak period of equipment upgrading and the critical period of industrial upgrading. The demand for CNC machine tools, especially high-end CNC machine tools, will continue to maintain a high growth level of more than 30%, and this growth rate is expected to continue for 35 years

at present, China is at the peak of equipment upgrading and the critical period of industrial upgrading. The demand for CNC machine tools, especially high-end CNC machine tools, will continue to maintain a high growth level of more than 30%, and this growth rate is expected to continue for 35 years

with the continuous progress of computer technology, major countries in the world are aware of the supporting position of CNC machine tools for the whole industry, especially in response to the international financial crisis, they have adjusted the industrial policies of CNC machine tools and competed to develop high-end CNC machine tools to promote the development of industry and national economy

while the international competition intensifies, the demand for CNC machine tools in China has always maintained a vigorous state. Since 2000, driven by the huge market demand, domestic CNC machine tools have increased at an average annual rate of 30%. Since 2003, China has become the world's largest machine tool consumer for seven consecutive years and is currently the world's largest importer of CNC machine tools

the development of machine tool industry can be divided into two steps: by 2015, the production of medium and high-end CNC machine tools in China will basically meet domestic needs, and the product performance will basically reach the international advanced level; By 2020, a complete industrial chain of CNC machine tools will be formed, and domestic CNC systems and functional departments have stable and fast process performance parts and other supporting parts, which basically meet the needs of domestic mainframe

domestic medium and high-end CNC machine tools occupy a leading position in the domestic market (machine tools, valves, water pumps), and have several machine tool enterprises (groups) with core intellectual property rights and international competitiveness and influence, realizing the transformation from a large machine tool production country to a powerful machine tool production country

it should be noted that world famous machine tool enterprises have distributors and production bases in China (using SKD to set up enterprises to avoid tax). For example, HARTING company of the United States, which specializes in the production of small CNC lathes and machining centers, has rapidly expanded its production capacity in China in recent years, plans to increase its monthly production from 100 to 300, and has set up more than a dozen sales and service stores with furniture 4S stores throughout the country

although China's large machine tool manufacturing enterprises rank high in the international machine tool enterprises, for example, Shenyang machine tool group ranks first and Dalian machine tool group ranks fourth. From the perspective of face engineering, China's machine tool industry has leapt to the first place in the world, but insiders and users have a steelyard in their hearts. For example, the German DMG company, which ranks among the top ten in the world, is composed of three machine tool plants, each of which has only 200 or 300 people or a little more. In total, the central laboratory, quality inspection department, production site and construction site of engineering projects of the enterprise will gradually use nearly 1000 employees of laboratory machines, compared with tens of thousands of employees of Shenyang Machine Tool Group and Dalian machine tool group. 2. There are large empty knives left in the lower half of the cylinder body, Is it joy or sorrow

at present, most enterprises in the machine tool industry rely on reducing the price of products to obtain the market, resulting in low product prices, low added value, low profits, and insufficient funds for sustainable development

with the development of the industry and the upgrading of competition, improving the technical content of products, owning independent patents and designs, and paying attention to brand building and marketing are the best choices for the long-term development of enterprises. The development of China's machine tool industry needs to be guided by market demand and the development of CNC machines. It is divided into three types: manual wood-based panel universal experimental machine tool as the leading, host machine as the leading, and perfect supporting facilities as the basis, and strive to realize the transformation of CNC machine tool products from low-end to high-end, from primary product processing to high-precision product manufacturing as soon as possible