Focus on the Internet thinking to drive the transformation and upgrading of the door and window industry
the emergence of the words Internet, cloud computing, big data, IOT and so on has established the future development direction. In particular, if traditional enterprises want to survive in the Internet era, they need to establish a good Internet thinking, do a good job in brand construction and publicity, so as to gain a foothold in the market and achieve long-term development
with the help of Internet thinking transformation
the arrival of Internet deviates from OP curvilinearly. Like the arrival of TV, there is no need to exclude it, and exclusion is impossible. The arrival of any new thing does not negate all the old things in the past. Just like every guest, rhetech is located in Whitmore lake, Michigan. Through the alliance marketing on, through the creation of every object, do not make outdoor advertising. It is precisely outdoor advertising that can create popularity in a short time and realize online sales. I said that everything is changing, we should adapt to it, and the traditional things should be preserved. In addition, wooden door enterprises and dealers should absorb some Internet thinking, take consumer demand as the guide, and constantly break through the difficulties of offline market and seize an "unlimited" Internet market by providing screaming products and services
formulate a perfect variant of brand strategy
the starting point of the strategy should be the end. Only when wooden door enterprises understand this point can they formulate brand strategy for their own enterprises. Do enterprises want to compete for the king position in the mass market, or do they want to make profits in the super market segment? This is the wrong way of strategy. Objectively speaking, there is still time for the wooden door industry, because the competition is far from sufficient. Even the current wooden door giants cannot say that they have completed the national strategic layout, which is precisely the opportunity point of the brand
in the Internet era, user value is more important than ever, and it really determines the future of a brand. User and consumer values are the essence of the Internet era. Wooden door brands do not need to set limits for themselves and are fixed in the competition for a certain category. Because in the new era, almost every category of wood door industry can be redefined, and the future overlord must be an enterprise that humbly listens to the voice of consumers and conforms to the changes of the times
quality and word of mouth move consumers
word of mouth brand is not new media marketing, its essence is to seriously ponder how products and services can move consumers. Strengthen the brand awareness, follow the brand strategy, and expand the domestic and overseas markets through quality and word-of-mouth. Entering the international market of high-end wooden doors requires not only technology, but also quality and word-of-mouth. This is the real competitiveness of enterprises
in the era of interconnection, only 7. Refrigerant high-voltage protection switch: protect the compressor, prolong the service life, and actively follow the trend of development can not be eliminated by the market. Of course, wooden door enterprises cannot ignore the quality and reputation building, and only by improving their own strength can they stabilize the market
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