Brazil, the hottest market development of Shandong

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Shandong Lingong BRICs market development Brazil

Shandong Lingong BRICs market development Brazil

China Engineering Machinery 2016 machinery information

in 2009, that is, the year when the BRICs leaders held their first meeting in Russia, Shandong Lingong officially entered the Brazilian market. Over the past eight years, Shandong Lingong has achieved great returns from the annual market peak, and has also experienced a year of low market prices. Shandong Lingong has maintained a continuous increase in market share in the ups and downs of the Brazilian market, and the ranking industry has continued to move forward. As of July this year, the market share of temporary construction machinery in Brazil has reached 12.6%, ranking first among Chinese brands, surpassing many world brands, and has already become the most famous Chinese construction machinery brand in Brazil

at present, there are 7 dealers in Brazil, and the sales channels have spread all over major cities and markets in Brazil. As the largest distributor of Lingong in Brazil, trackbraz has personal experience in the development of Lingong in Brazil. From selling the first temporary products in 2009 to becoming a large agent with an annual sales volume of hundreds of units, trackbraz also accompanied Shandong temporary products from exploration to maturity

as Alejandro, its sales president, said: "When we just launched temporary products, the biggest problem we faced was that customers were worried and questioned about the products because they were unfamiliar. However, there is no doubt that the quality and performance of temporary products are not poor compared with major brands in the world. In addition, temporary products also have their unique advantages, that is, simple operation, convenience and comfort, easier maintenance and clearance elimination, and higher cost performance. In order to eliminate the concerns of users, We have carried out the trial of the temporary prototype and the free training of customers, and the requirements for the accuracy and high-frequency data collection of the rubber tensile testing machine are also extremely precise. Through the close experience of the temporary products, customers gradually accept the temporary products, and also win public praise and trust for ourselves. "

"Market and customer segmentation are particularly important to us. Brazil, as an emerging economy and one of the BRICs countries, although its industry has made great progress, it is still a country with a large proportion of agriculture. In addition, it has rich forestry resources, so we will focus on the construction conditions of agriculture, forestry and small and medium-sized projects. Thanks to the help of temporary work, we will vigorously develop differentiated products, such as customized Silian Our products have been widely recognized and praised in the fields of agriculture and forestry, such as valves, wooden forks, and coffee bean sweepers. "

"thoughtful service and harmonious customer relationship are another key for us to win the market. Through the implementation of the first 100 hours of free service, from the perspective of the company's competitor Tianqi lithium, we have narrowed the distance between temporary workers and customers; by inviting key customers and key customers to visit the Brazilian factory and Chinese factory of temporary workers, we have made customers know more about temporary workers and deepened customers' trust in temporary workers and temporary products."

"although Brazil's economy is still in the period of recovery, the worst days have passed, and we will usher in a better era. Just like the Samba dance, which Brazilians love best, the construction machinery market will soon usher in a warm rhythm." Alejandro said with a smile

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